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In July 2012, Neil Clark Warren came out of retirement to become chief executive officer.

Warren closed unprofitable international operations, switched advertisers, made changes to the board, Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.

Starting in January 2017, e Harmony users could see why they are considered compatible with a feature called "The Two Of You Together".

A member's list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.

A 2010 article published by the Harvard Business Review attributed the success of e Harmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more more expensive than the fees for other dating websites.

Very careful research." He also said that e Harmony promotes heterosexual marriage, adding that (at the time) same-sex marriage was illegal in most places, saying "We don't really want to participate in something that's illegal." In another interview, Warren went into more detail on his own views, noting that "cities like San Francisco, Chicago or New York... Olson, an attorney for e Harmony, said that even though the company believed the complaint was "an unfair characterization of our business", it chose to settle because of the unpredictable nature of litigation.

In 2010, e Harmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation.

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